The Oly reseller blog

The future of luxury isn’t about constant newness, it’s about circularity, sustainability, and conscious consumers. Platforms like Vestiaire Collective and Vinted are reshaping fashion by extending the life of garments, empowering sellers, and giving Gen Z access to affordable, ethical style. With tools like OLY to simplify cross-listing and inventory, the resale ecosystem is scaling faster than ever. Luxury resale isn’t just a trend—it’s the new standard.

Pricing luxury items on resale platforms like Vestiaire Collective and Vinted is all about balance—set it too high and it won’t sell, too low and you lose profit. The key? Research comparable sales, be honest about condition, factor in seasonality, and always leave room for negotiation. With the right strategy (and tools like OLY to keep listings consistent), you can sell faster while protecting your margins.

Selling on Vestiaire Collective opens doors to a global audience of luxury buyers—but success depends on execution. Many sellers make the same mistakes that cost them sales and credibility. The most common pitfalls? Overselling across platforms, vague descriptions, poor photography, inconsistent pricing, and slow engagement with buyers. A Chanel bag listed without dimensions or photographed in poor light won’t inspire trust. Similarly, forgetting to update stock when cross-listing often leads to overselling, refunds, and unhappy clients. The fixes are simple but powerful: Manage inventory smartly—use cross-listing tools to sync availability in real time. Be precise and transparent—list model, dimensions, materials, and flaws honestly. Invest in photos—natural light, all angles, and detail shots build credibility. Price consistently—research comparable sales and adjust as needed. Engage quickly—respond to offers and messages within 24 hours. With the right systems in place, including tools like OLY for automated inventory management, sellers can avoid these pitfalls and focus on what truly matters: building trust and growing their resale business sustainably.

Luxury is no longer just about exclusivity—it’s about responsibility. Platforms like Vestiaire Collective are redefining fashion through sustainability, slow fashion, and Gen Z values, proving that circularity is the new standard of luxury. With tools like OLY, which simplify inventory management and cross-listing, resale marketplaces can scale effortlessly, making second-hand luxury more accessible and organized than ever. The future of fashion is clear: responsible, circular, and digital-first.

Selling vintage online is part art, part science. On marketplaces like Vestiaire, Vinted, eBay, and Grailed, a great listing goes beyond photos — it’s about clear titles, detailed descriptions, and storytelling that transforms second-hand items into collectibles. The difference between a piece that lingers for months and one that sells in days often comes down to how well it’s presented.

In vintage resale, a product alone rarely seals the deal — it’s the story that makes it unforgettable. Provenance adds weight, cultural context fuels desire, and sensory detail makes each piece come alive. On platforms like Vestiaire Collective, eBay, The RealReal, or Grailed, this narrative power transforms items from “second-hand” into desirable collectibles. A bag without a story competes on price; a bag with a story competes on meaning. For sellers, storytelling isn’t just marketing — it’s value creation. And for buyers, it’s not just a purchase — it’s the chance to own a piece of fashion history.

Selling on Instagram, Vestiaire Collective, eBay, 1stDibs, and your own website can unlock huge reach in the luxury resale market. But without structure, it risks hurting both margins and brand reputation. Key Risks Inconsistent pricing: a Gucci Marmont listed cheaper elsewhere undermines trust. Overselling: a Saint Laurent Sac de Jour sells twice, leading to refunds and unhappy clients. Brand dilution: mismatched photos and descriptions weaken your image. The Smart Approach Batch listings to upload once and push everywhere. Real-time sync so one sale removes items from all platforms. Consistent storytelling to keep your luxury brand identity intact. With digital inventory tools like Oly, multi-platform selling becomes seamless, protecting margins while giving buyers the professional, consistent experience they expect in luxury resale.

In the luxury resale market, price drops can help move stock, but they also risk undermining both margins and brand prestige. Unlike fast fashion, luxury buyers are not bargain hunters; they seek scarcity, heritage, and exclusivity. Frequent discounts on iconic pieces like a Chanel Boy Bag or Dior Book Tote can lower perceived value and train customers to wait for markdowns instead of buying at full price. In this space, pricing is more than a number — it’s part of the story. It signals quality, rarity, and long-term desirability. To protect margins in luxury resale, sellers should adopt smart strategies: Time markdowns around seasonal peaks like holidays or fashion week. Set a floor price to avoid panic discounting. Use resale market data to benchmark against competitors. Leverage storytelling about provenance and craftsmanship instead of relying on discounts. Today’s digital tools make it easier to maintain discipline: they allow sellers to monitor competitor pricing, automate minimum price settings, and identify best-sellers that move at full price. In the end, protecting margins isn’t just about profitability — it’s about preserving the prestige of luxury resale and keeping buyers confident in the long-term value of their investment.

Discounting is one of the toughest calls in vintage resale — lower too soon, and you lose profit; wait too long, and capital gets stuck. This blog shows how successful sellers use data to guide pricing: tracking average days-to-sell per category, monitoring engagement, factoring in seasonality, and reviewing cash flow needs. A structured markdown schedule takes the emotion out of decisions. With Oly, sellers can see sales velocity, engagement, and seasonal performance at a glance — making it easier to know when to discount and when to hold firm.

In vintage resale, your supplier relationships decide whether you get the best stock — or leftovers. This blog breaks down how to become a supplier’s go-to buyer: be reliable, share your “buy list,” keep communication personal, and offer consistent business. Respect their margins and give feedback on what sells, and you’ll build long-term trust. With tools like Oly to track supplier contacts and purchase history, sellers can manage these partnerships like pros — ensuring they’re first in line for the most desirable vintage pieces.

Hyped vintage can be tempting — but it’s also risky. This blog breaks down how sellers can separate trend from timelessness, track supply and price curves, and calculate margins before jumping on a hot item. The key? Don’t let FOMO dictate your sourcing. With the right data, tools like Oly, and a disciplined strategy, you’ll know when hype is worth the splurge — and when to walk away before you’re stuck with slow-moving stock.

A thriving vintage resale business isn’t about stocking everything — it’s about knowing what actually sells. Tracking performance by brand, subcategory, and sales channel helps sellers identify patterns and build a “buy again” list that drives consistent profits. Profit margin and sell-through speed matter just as much as top-line sales, and staying alert to shifts in demand ensures you don’t get stuck with dead stock. By comparing performance across platforms and focusing on proven winners, sellers can source smarter, scale sustainably, and maximize returns on every piece they bring in.

Unsold stock doesn’t have to be a burden — it can be a powerful tool for building customer loyalty. By targeting past buyers with personalized offers, repositioning listings with new photos or descriptions, and running limited-time promotions, vintage sellers can breathe life into slow-moving pieces. Exclusive discounts, bundles, and storytelling not only increase the chances of a sale but also create repeat engagement with loyal customers. Treating unsold items as opportunities rather than dead weight helps strengthen relationships and keeps inventory working for you, not against you.

In vintage resale, photos can make or break a sale. Clear, consistent, and detailed images don’t just showcase an item — they build buyer trust and communicate quality. Using natural light, neutral backgrounds, and multiple angles helps capture the true character of each piece. Close-ups of textures, logos, and even flaws reinforce authenticity, while scale references prevent misunderstandings. Keep edits minimal and maintain a consistent workflow to save time and ensure professionalism across listings. Strong visuals not only speed up sales but also enhance your shop’s reputation in a crowded marketplace.

Consignment can unlock access to premium vintage pieces without the upfront investment — but only if it’s managed with precision. From day-one documentation and clear labeling to real-time sales tracking, timely payments, and structured return timelines, the key is building trust with consignors through organization and transparency. By keeping consignment profits separate from owned inventory, sellers can also better understand what drives their business growth. With the right system in place, consignment transforms from a logistical headache into a reliable engine for scaling a vintage business.

Auctions can be incredible opportunities for vintage sellers, but success comes down to preparation and discipline. Research every item in advance, set a clear maximum bid (and stick to it), and always factor in fees and shipping before raising your paddle. Pay attention to auction dynamics, keep backup sourcing options, and track your results to sharpen future strategies. With the right approach, auctions shift from risky gambles to reliable goldmines for sourcing high-value vintage at the right price.

Authenticating vintage designer bags isn’t about one quick check — it’s a layered process that combines brand knowledge, material inspection, and professional verification when needed. By following a consistent checklist across hallmarks, craftsmanship, serial numbers, and extras, sellers can safeguard their reputation and build buyer trust. The key is consistency: applying the same process every time ensures accuracy and protects both you and your clients.

For vintage sellers, listing on multiple platforms like eBay, Vestiaire Collective, The RealReal, Grailed, or Instagram can massively expand reach and sales — but it also creates the risk of overselling if inventory isn’t synced. The key to selling everywhere smoothly is having one master inventory, keeping photos and details consistent across platforms, and using automation to update stock in real time. By centralizing management, sellers can avoid the headaches of double-selling and instead focus on reaching new buyers, building loyalty, and moving inventory faster.

In vintage resale, timing can make or break your profits. The best sellers stay ahead of demand by reading signals — from runways and celebrity styling to pop culture moments, seasonal shifts, and even secondary market shortages. A Dior Saddle on TikTok or a 70s revival on the Gucci runway can send prices soaring overnight, while a Netflix show or holiday season can spark sudden spikes in demand. By combining research with instinct, and sourcing before trends peak, sellers position themselves to buy low, sell high, and consistently stay one step ahead of the market.

In vintage resale, lucky finds aren’t enough to sustain growth — you need a supply chain. The best sellers diversify sourcing across marketplaces, consignment stores, collectors, and auctions, so stock never depends on one channel. They build lasting supplier relationships with reliability and clear buying needs, guided by data on what actually sells fast. A mix of high-ticket icons and quick-turnover pieces keeps cash flow steady, while automation ensures new opportunities don’t slip by. With diverse channels, strong partners, and data-driven buying, sourcing becomes a predictable system — not just chance.

In the fast-paced world of vintage luxury resale, success doesn’t come from luck but from strategy. Spotting underpriced treasures like a Chanel flap bag, Hermès scarf, or Gucci bamboo handle tote before competitors requires more than instinct — it takes market insight, speed, and strong relationships. Smart resellers rely on real-time data to understand true market value, automate searches across platforms to save time, and build trusted connections with dealers who often reserve the best finds for reliable buyers. Training your eye to spot mislabelled listings, moving quickly while still authenticating, and timing purchases with seasonal demand cycles all give sellers a competitive edge. With the right habits and digital tools to centralize sourcing, authentication, and trend tracking, finding high-value vintage becomes less about chance and more about building a repeatable system that drives consistent profits.

Spreadsheets may work for hobby sellers, but for professional resellers of high-turnover brands like Prada and Balenciaga, they quickly become a growth blocker. Manual updates risk overselling, data gets scattered, and hours are lost to repetitive listing tasks. Without real-time sync, centralized data, and analytics, scaling becomes impossible. Digital inventory tools like Oly solve these problems with instant cross-platform updates, automated profit tracking, batch listings, and brand performance insights. The result? More time for sourcing, faster sales, and fewer costly mistakes — turning your backend into a competitive advantage in the fast-moving luxury resale market.

For vintage luxury sellers, consignment offers a low-risk way to expand inventory without tying up capital — but poor tracking can quickly turn it into a logistical nightmare. Success depends on managing ownership records, commission terms, payouts, and contract timelines with precision. Digital inventory tools make this seamless by tagging consigned items, storing agreements, automating profit splits, and generating transparent reports for consignors. The result? Faster payouts, fewer errors, and stronger relationships with suppliers — ensuring your next YSL blazer or Givenchy handbag arrives from a happy, repeat consignor.

For vintage jewelry sellers, Cartier and Van Cleef & Arpels are high-value, high-demand treasures — but selling them across multiple platforms without automation is risky. Manual tracking can lead to overselling, pricing errors, and missed opportunities. With automated multi-platform tracking, your inventory updates in real time, prices stay consistent, and availability is always accurate — whether you’re selling on 1stDibs, Instagram, or Shopify. A centralized system keeps stock synced, stores authentication documents, and ensures you can access high-res images instantly, so you can respond to buyers quickly and confidently.

Many Dior and Chanel resellers start small, but turning a side hustle into a sustainable, growing business requires one key ingredient: organization. In the luxury resale market, that means embracing digital inventory. Without it, sellers face common pitfalls — duplicate listings, lost documentation, and hours wasted on manual processes. A digital inventory system centralizes product data, keeps multi-channel listings in sync, tracks costs and margins, speeds up listing creation, and enables seamless teamwork. For vintage luxury sellers, platforms like Oly offer tailored features that address these challenges head-on, providing the infrastructure to scale without chaos. The result? More time for sourcing, marketing, and building loyal customer relationships.

Vestiaire Collective is a goldmine for buyers searching for Chanel, Cartier, and Hermès — but with fierce competition, success comes down to precision. Winning listings feature clear, searchable titles, high-quality photos, and detailed, easy-to-read descriptions. Strategic pricing based on market trends, condition, and rarity is essential, as is responding quickly to offers to boost visibility. Scaling your success means streamlining your process: create master listing templates, keep stock synced across platforms, track costs and margins, and store photos and documents in one place. Pair sharp listing habits with efficient systems, and you can turn Vestiaire into a consistent sales powerhouse.

In today’s fast-moving vintage market, spreadsheets can’t keep pace with the precision and multi-channel demands of selling brands like Burberry and Prada. Manual updates risk overselling, lack of real-time sync causes listing errors, and there’s no built-in data to guide sourcing. Digital inventory tools solve it all — syncing stock instantly across platforms, automating data entry, providing analytics, and centralizing orders. For high-value, detail-sensitive items, this isn’t just about efficiency — it’s about protecting your reputation and boosting sales. Sellers who switch aren’t just keeping up, they’re leading.

Selling Vintage Luxury Across Multiple Platforms — Without the Chaos Expanding your vintage luxury business to platforms like Vestiaire Collective, The RealReal, Instagram, and your own site can boost reach, pricing flexibility, and sales speed. But without the right systems, it risks overselling, mismatched listings, and fulfilment errors. The solution? A streamlined, integrated approach. Tools like OLY sync inventory, centralize orders, and provide analytics, helping you stay organized, profitable, and ready to scale. Multi-channel selling is the future — staying organized is how you’ll lead it.

In vintage luxury resale, trust is everything — especially with brands like Burberry and Prada. Rigorous quality control ensures accurate listings, fewer returns, and long-term customer loyalty. By inspecting in natural light, checking high-wear points, testing functionality, photographing flaws honestly, and tracking condition digitally, sellers can protect their reputation and deliver the level of transparency collectors expect. In this market, QC isn’t just process , it’s part of the luxury experience.

or Cartier and Tiffany sellers, smart digital inventory tracking can be the difference between good sales and maximising profits. By recording detailed item histories, monitoring condition, integrating market data, and recognising sales patterns, sellers can price accurately, spot trends, and market more effectively. In luxury jewellery, where every detail impacts value, organised tracking isn’t just efficient — it’s a competitive advantage.

A practical guide for vintage luxury sellers on how to digitise inventory, sync platforms, craft compelling listings, automate communication, and streamline shipping — creating a seamless, trust-building customer experience from first click to final delivery.

Seasonal sales can be incredibly profitable for vintage sellers, especially when dealing with high-demand brands like Gucci, Dior, and Hermès. But with that opportunity comes pressure—managing fast-moving inventory across platforms, preventing overselling, and keeping operations smooth. Digital inventory tools simplify the chaos by syncing stock in real time, automating low-stock alerts, enabling bulk updates, and streamlining fulfillment. For sellers aiming to scale efficiently during peak seasons, going digital isn’t just smart—it’s essential.

Selling vintage Louis Vuitton bags or Rolex watches? You're sitting on gold — but are you using data to unlock their full value? Here’s why better data = better sales: Smarter pricing based on condition & model Trend tracking to stay ahead of demand Optimized stock decisions = less dead weight Stronger buyer trust with detailed info & visuals Tools like Oly and marketplace integrations help turn your inventory into data-driven assets, not just luxury items. Because in high-demand resale, guesswork costs you margins.

In vintage luxury resale, sourcing is everything. The right Chanel, Hermès, or Gucci piece can transform your business — but in a crowded market, how do you consistently find high-value items before they go mainstream? From understanding what makes a piece truly valuable to leveraging digital tools and trend data, strategic sourcing is where passion meets precision. Because in vintage luxury, knowledge isn’t just power , it’s profit.

In the world of vintage luxury resale, organization isn’t just a nice-to-have, it’s a game-changer. For sellers dealing with iconic brands like Chanel and Hermès, the stakes are high. Each piece carries a story, a premium price, and most importantly, buyer expectations for authenticity and condition. So how do top sellers keep everything straight, maximize sales, and avoid costly mistakes? The answer lies in mastering digital inventory.

One-of-a-kind pieces are the heart of vintage resale — the rare finds, the personal favorites, the “I almost kept this for myself” items. But when it comes to selling these across platforms, that uniqueness comes with a challenge: you only have one shot to get it right.Unlike bulk sellers who can relist 20 of the same shirt, vintage sellers like us walk a tightrope. If we sell the same Chanel bag on Vestiaire and Grailed at the same time… well, it gets messy. Fast.So, how do you manage one-of-a-kind inventory across platforms without losing your mind (or disappointing your buyers)?Here’s the smart, sustainable way to do it.

If you’ve ever had to answer “Hi! Any flaws?” for the 12th time in one day—you already know how crucial clear condition grading is.Vintage buyers expect transparency, but every seller seems to have a slightly different idea of what “great condition” really means. That’s why creating a consistent, standardized grading system isn’t just helpful—it’s game-changing.It saves you time. It builds buyer trust. And it helps you stay so much more organized behind the scenes.Here’s how to make condition grading work for your business—without the guesswork.

If you’ve ever had to answer “Hi! Any flaws?” for the 12th time in one day—you already know how crucial clear condition grading is.Vintage buyers expect transparency, but every seller seems to have a slightly different idea of what “great condition” really means. That’s why creating a consistent, standardized grading system isn’t just helpful—it’s game-changing.It saves you time. It builds buyer trust. And it helps you stay so much more organized behind the scenes.Here’s how to make condition grading work for your business—without the guesswork.

n the vintage game, trust is everything. You could have the most stunning 90s Dior saddle or the dreamiest silk slip—but if your buyer isn’t sure it’s authentic, they’ll scroll right past.That’s why digital authentication records aren’t just a “nice to have.” They’re your secret weapon for building buyer confidence and standing out in a sea of sellers.Let’s talk about how to use them well—and how they can actually work for you long after the sale is made.

Sourcing isn’t just about spotting the coolest pieces, it’s about spotting the right pieces. The ones that sell fast, fill the gaps in your shop, and actually reflect what your buyers are looking for.But in the chaos of digging through thrift bins or scrolling resale apps at 1am, it’s easy to forget what your store really needs. That’s where inventory gaps come in.If your digital inventory is already tracking what you have (and don’t), it can guide your next sourcing trip like a cheat sheet. Here’s how to use it to your advantage:

Let’s be real: sourcing is one of the most exciting parts of running a vintage business. The thrill of the hunt, the rush when you spot a gem, it is addictive. But if we are not careful, we end up with overflowing racks... and still somehow nothing to list.Here’s the shift: what if your sourcing could be just as strategic as it is fun?With the right inventory data, you can set clear sourcing goals that actually grow your business—not just your closet. Whether you’re scaling up or simply trying to curate smarter, here’s how to make your data work for you.

As vintage sellers, we often get caught up in the thrill of the hunt—those weekend markets, estate sales, or even late-night online bidding sessions. But what if your next sourcing trip was guided not just by gut instinct, but by actual data?If you're using a digital inventory system (or considering one), you're already sitting on a goldmine of insights. Here’s how to turn that data into smarter sourcing goals—so every piece you pick is intentional, profitable, and aligned with what your store actually needs.

Returns are part of the game — even in resale. Maybe the fit’s off. Maybe a buyer changed their mind. Either way, it happens.But if you’re not careful, returns can become a total workflow nightmare.That’s why we are a big believer in using your digital inventory system to streamline not just your listings — but your relistings and restocking process too.

If you’re still tracking your inventory in your Notes app, a half-filled spreadsheet, and your head... you’re not alone.It feels manageable — until it isn’t.The truth is, manual inventory tracking isn’t just annoying — it’s expensive. And not in a dramatic, hypothetical way. I’m talking real money left on the table.Let’s break it down.

Let’s be real: listing vintage pieces isn’t just snapping a photo and throwing it online. It’s styling, shooting, editing, writing copy, setting prices — and sometimes dealing with five different marketplaces at once.So how do you keep up with it all without burning out?The answer often lies in your workflow. And that brings us to one of the most underrated decisions you’ll make as a seller: batching vs real-time listing.Let’s unpack both — and figure out what works best for you.

If you've ever spent 20 minutes trying to remember which box that Chanel jacket went into — or worse, whether you even still have it — this one’s for you.

If you have ever listed a vintage Dior bag on one marketplace and waited… and waited… only to realise it sat untouched for months — this guide is for you.Cross-listing isn’t just a buzzword. It’s a smart, scalable strategy that helps vintage sellers like us get in front of more eyes, increase sell-through rates, and make our inventory work harder. Whether you’re flipping rare finds from French flea markets or building a boutique of designer gems, cross-listing can be your secret weapon.Here’s how to do it right.

In vintage resale, the drop model has become more than just a trend, it is a proven strategy for driving urgency, excitement, and repeat engagement. Curated releases, especially when framed around a theme or season, offer a sharper brand identity and a clearer buying experience.But for many sellers, the idea of prepping and launching a collection across multiple platforms can feel like a heavy lift.That’s where Oly steps in.

Great vintage sellers know that it’s not just about what you source, it is about how you present it. In a market saturated with individual listings, strategic curation is what transforms a resale store from a product feed into a conversion engine.

Curation is the backbone of a successful vintage store. A distinctive eye for detail — the ability to spot silhouettes, fabrics, and pieces with long-term value — is what sets great sellers apart from casual resellers.

Curation is the backbone of a successful vintage store. A distinctive eye for detail — the ability to spot silhouettes, fabrics, and pieces with long-term value — is what sets great sellers apart from casual resellers.But taste alone is no longer enough.In today’s fast-moving resale market, relying purely on intuition can leave money on the table. What drives consistent sell-through, high margins, and return buyers is a blend of aesthetics and analytics. And that’s where Oly comes in — enabling sellers to move from instinct-led curation to data-informed strategy.

There’s a moment every vintage seller knows all too well…when your inventory has grown faster than your ability to manage it. You have got gems buried in piles, ideas for drop themes floating in your head, and zero time to bring it all together. The chaos is real.

Vintage selling is as much about heart as it is about hustle. Your eye for unique pieces, your sense of style, and your storytelling create a brand that customers love. But when you combine that gut instinct with data-driven insights, you unlock a powerful formula for success.Here’s how blending intuition with analytics can help you curate smarter, sell faster, and build a sustainable vintage business.

Behind every sold-out item is a story—and a data point. While most vintage sellers are led by taste and intuition (which will always be important), your bestsellers can tell you exactly what to do more of, if you know how to listen.Here’s how to use sales data to amplify what’s working and stop wasting time on what’s not.

Scaling a vintage business is not just about sourcing more rare gems or adding new racks to your studio, it is about putting the right systems in place to support sustainable, stress-free growth. Whether you are transitioning from a solo operation to a full team or expanding from Etsy to a full-blown web shop, one truth stays the same, digital inventory is the backbone of a scalable vintage brand.

Vintage sellers often pride themselves on instinct. And rightfully so, curation is an art. But what if that instinct was backed by cold, hard data? In a world where every piece tells a story, having the right tech to track what sells, when, and why can take your business from boutique charm to scalable success. Here’s how using inventory analytics can transform your vintage store’s performance.

you are running a vintage store, whether it is a side hustle or your full-time passion, you already know that having great pieces is not enough. In today’s resale landscape, content is your storefront window, your sales pitch, and your brand identity all rolled into one. And while platforms like Instagram Reels, TikTok, and Pinterest each serve a slightly different crowd, they all offer one thing in common: massive potential to drive sales if you know how to post with intention.So how do you create content that not only looks good but also actually sells? Let’s break it down platform by platform.

Mention the original Jane Birkin bag to any fashion enthusiast, and they’ll light up—it recently sold for a jaw-dropping €8.6 million. I, myself, am still in disbelief. When it first launched, the retail price hovered around €5,000 to €10,000. That’s an appreciation of over 800 times the original value. As someone deeply passionate about fashion, I’m always on the lookout for the next standout piece—but this moment gave me pause. Do people truly realise that vintage fashion can serve as a form of investment? This sale solidifies one thing: certain vintage fashion deserves to be treated with the same long-term lens we typically reserve for traditional assets like art or real estate.And the numbers back it up. Let’s take a look at some of the most staggering vintage fashion sales to date.

In a world where every swipe counts, vintage sellers cannot afford to be invisible. Whether you are curating a nostalgic ‘90s drop or flipping that designer gem you found at a flea market, relying on a single platform to move your inventory just does not cut it anymore. That’s where multi-channel listing comes in, and it is a game-changer if you are serious about scaling your vintage store with ease. Read on to find out more...

Resale marketplaces have exploded in popularity over the past few years, and not just among one demographic, but across generations. If you’re a seller or brand stepping into this space, it’s essential to understand who you are selling to. The motivations, preferences, and behaviors of Gen Z and Millennials may overlap in some areas, but they also have distinct traits that shape how they shop resale.Knowing these differences will help you tailor your listings, marketing, and overall approach for each group. Here’s a breakdown based on recent research and market insights...

You have probably heard that cross-listing is key to driving more traffic and sales (we talk about it all the time). It is true, being visible on multiple platforms helps get your products in front of different audiences. But here’s what we don’t talk about enough: every listing is a chance to build your brand. . Your vintage store is not just a storefront, it is a story. And every product you list is a page in that story. Read on to find out how.

While American brands like Ulla Johnson are embracing resale through peer-driven platforms, European houses such as GANNI and Sandro are integrating secondhand more directly into their core brand strategies. What are the key differences between the European and American resale market?

If you’ve ever wondered which vintage brands actually sell, and not just sit in your inventory gathering digital dust, you are not alone. With so many names in the game and a fast-moving resale market, it can feel overwhelming to know where to invest your time and capital. But the truth is, not all vintage brands are created equal. Some have cult followings and fly off the shelves, while others require a little more effort to market and move.

In resale, visibility is currency, but not all platforms are created equal. If you're selling beautiful pieces but limiting them to a single marketplace, you might be missing out on something bigger than reach: relevance.

Scandinavian fashion, while increasingly difficult to define, has traditionally been known for its clean lines, muted palettes, and minimalist ethos. Form follows function, and simplicity is elevated into style. That’s what makes Ganni so intriguing. The brand breaks from convention, embracing bold prints, quirky silhouettes, and a maximalist spirit that defies expectations.

Selling on resale platforms is more than just uploading a pretty picture and calling it a day. If you're here to move inventory, attract the right buyers, and grow your business sustainably, you need to speak the language of search, also known as, SEO. Read on to find out how...

In 2025, the game is smarter, faster, and more automated than ever, powered by tools that can turn a side hustle into a serious business. ‍Whether you're reselling Y2K bags on Vinted or running a full-fledged curated vintage boutique, having the right tech stack behind you can be a total game-changer. Read this post for a breakdown of the top tools fashion resellers are using in 2025, from making your photos pop to keeping your inventory in check.

In the world of secondhand luxury, trust isn’t just a bonus, it is the entire foundation. When a buyer clicks on your listing for that pre-loved Chanel flap or vintage Dior saddle, they are doing more than shopping, they are evaluating risk. Read this article to find out more!

Whether you’re a seasoned vintage curator or just starting to sell thrifted treasures online, navigating e-commerce platforms can feel overwhelming. Each marketplace has its quirks, unique audiences, listing rules, and search algorithms that shape how your vintage finds are discovered and sold. Read more to find out how to list like a pro!

In the fast-paced world of secondhand fashion, your words carry just as much weight as the product itself. A listing isn't simply a rundown of details—it's your opportunity to capture attention, ignite interest, and convince buyers that this is the piece they've been looking for. Read more to find out how you can do just that.

In the competitive world of luxury resale, standing out from the crowd requires more than just owning premium pieces. It demands strategic, optimized listings that attract the right buyers and convert interest into purchases. Whether you're an independent reseller or running a boutique on platforms like Vestiaire Collective, Grailed, or The Vintage Bar, the way you present your listings has a direct impact on your sales performance. Read to find out more...

Running a resale business today means playing on multiple fields at once. Whether you're listing rare sneakers on Grailed, vintage handbags on Vestiaire Collective, or designer heels on The Vintage Bar, it’s not enough to show up; you need to show up everywhere, all the time. That can be a challenging feat. That’s where bulk listing tools come in. For anyone juggling more than a dozen SKUs, these tools aren’t nice-to-have; they are essential.

Relying on a single resale platform to move your inventory limits your visibility to a fraction of the market. The serious buyers are not all in one place, and if you’re not where they’re browsing, you’re invisible. So, what is the best way to go about doing cross-listing?

Walk through the streets of Paris, and chances are you’ll spot someone wearing Sandro—elegant, graceful, and effortlessly Parisian-chic. But beyond style, Sandro is making meaningful strides in sustainability. At the heart of its efforts lies a circular business model that enables customers to effortlessly resell their pre-loved pieces. However, Sandro's pieces has been seen in various secondhand marketplaces. Can the brand regain control of its secondhand market without stifling consumer freedom?

Sustainability is no longer just a buzzword — it's a necessity. As the fashion industry faces mounting pressure to reduce its environmental impact, more brands are turning to circular strategies. A clear front-runner has emerged: secondhand resale models.

Looking to simplify and scale your luxury resale business? Discover how Oly — the only platform specialized in luxury resale — lets you automate cross-listing on Vestiaire Collective and other major secondhand marketplaces. With AI-powered field mapping and seamless integrations, Oly takes the manual work out of managing listings, inventory, and orders. Sell smarter, not harder.

Luxury Resellers: eBay’s Vintage Pop-Up is Here—How to Get Your Catalog Seen Fast With eBay’s vintage pop-up event drawing massive attention to luxury resale, now is the perfect time for consignment stores and high-end resellers to get their inventory in front of eager buyers. But how do you list your items on eBay and other platforms before March 31st—without wasting hours on manual uploads? In this article, you'll discover: ✔ Why eBay’s event will generate huge traffic for luxury vintage and secondhand fashion. ✔ How to automate your luxury inventory listings on eBay and Vestiaire Collective ✔ How online marketplaces can boost your revenue and help you scale effortlessly. Oly Platform is the ultimate AI-driven tool that helps resellers list, sync, and manage their inventory across multiple resale platforms instantly. Don’t miss out on this golden opportunity—get ahead of the competition and automate your listings today! 📖 Read the full article now!

Few fashion items have stood the test of time quite like the iconic Chanel handbags. Today, Chanel handbags continue to be a symbol of luxury and sophistication, coveted by fashion enthusiasts and collectors worldwide. In this article, we'll delve into the fascinating history of three iconic models of the luxury house, explore their evolution and provide valuable insights for resellers seeking to sell their pre-owned Chanel items.

The second-hand fashion market has seen significant and rapid growth in recent years. As demand for high-quality pre-owned items has surged, numerous specialized resale platforms have emerged, including ding Vestiaire Collective, Vinted, eBay, The Vintage Bar, Joli Closet, Grailed, and many more. These platforms, along with new ones appearing regularly, present professional second-hand fashion resellers with abundant opportunities to expand their customer base and significantly increase sales.How can fashion resellers leverage these various sales channels to boost their revenue without wasting valuable time? In this article, we will explore strategies to capitalize on the e-commerce luxury and premium fashion resale market efficiently.

The resale industry is thriving, with advanced technology playing a central role in the evolution of the secondhand fashion sector. Several online platforms, reaching millions of users worldwide like Vestiaire Collective, The Vintage Bar, Libas, Miinto, eBay, Grailed, and Vinted and the rise of live reselling sessions on social media show the profound influence of digital on the secondhand market. But technology's impact goes far beyond new retail formats and high-fashion presentations. It is also revolutionizing how resellers sell their pre-owned items, reshaping the fashion resale industry through innovations such as AI-driven authentication, cross-listing tools, and advanced inventory management systems. 

Choosing which marketplaces to establish a resale business can be a daunting task for fashion resellers. Each platform offers a unique set of features, audiences, and selling strategies, making it essential to choose the right marketplace that aligns with resellers' business goals and target market. In this article, we'll present the most popular resale marketplaces across different regions, providing valuable insights and strategies for effectively selling secondhand items online.

In a fashion resellers’ operational agenda, managing inventory across multiple platforms can quickly become a nightmare; from updating stock levels to ensuring product consistency and handling orders efficiently, the manual effort required can be overwhelming. Oly's service is designed to support fashion resale businesses in their day-to-day operational tasks through its cross-listing and management service. This service enables professional sellers to efficiently expand their product catalog to the most well-known marketplaces in the fashion resale market including Vestiaire Collective, Vinted, eBay, The Vintage Bar, Joli Closet, Grailed, and more. In this article we'll explore how consignment stores or vintage sellers can leverage automation to streamline their multichannel inventory management process, allowing them to save time and focus on their business growth. 

Building credibility in the world of fashion resale isn't just about the quality of the pre-loved items that resellers sell —it's about how they showcase their expertise to consumers fostering trust and engagement. In this article, we'll delve into the strategies and tactics you need to establish yourself as a trusted authority in the fashion resale market. From leveraging social media platforms to creating compelling content, we'll explore the essential steps to elevate your online presence and solidify your credibility as a fashion reseller.

In the fast-paced world of fashion resale, efficiency is paramount. Professional sellers, ranging from consignment stores to luxury resale businesses, understand the importance of streamlining processes while maintaining profitability. This is where Vestiaire's new feature called "Automated Price Offers" comes into play, enhancing the way sellers manage buyer offers on their listings.

Discover the story of Prime Luxury Outfit, a luxury consignment store based in Lebanon and Paris and offering luxury pre-owned fashion goods. Oly crosslisting tool helped PLO increase their online sales and gain international visibility.

Pricing pre-owned luxury items just right is key to making sales. Professional resellers need to know how to set prices effectively for different types of items, which requires different types of expertise to estimate their true value, which we know can be a tough task. In this guide we will break down the pricing process for luxury pre-owned items by category – assisting resellers in maximizing the value of their items for profitable resale while also advising on setting the fair price for buyers

As sustainability takes center stage in the fashion industry, particularly among younger consumers, the spotlight on the fashion resale industry has never been brighter. According to Statista's 2022 report, the global market value of secondhand and resale apparel already soared to $177 billion USD, with projections indicating a doubling in size by 2027, reaching a staggering $351 billion USD. With such exponential growth prospects for the secondhand fashion sector, there's no denying that now is the moment to embark on a resale business journey. In this article, we'll look at the reasons why launching an online resale business in 2024 holds a great potential for success.

Product listings serve as a digital storefront, attracting potential customers and driving sales. In this article, we'll explore the essential elements of creating high-quality listings that engage your audience and increase conversions. Quality listings not only showcase products effectively but also build trust and confidence in the seller. They are also very important when you cross-list and sell across multiple marketplaces. Indeed, comprehensive descriptions avoid disputes with buyers and canceled sales. 

Vinted stands out as one of the largest marketplaces on the European resale market, boasting a vast user base and an extensive selection of pre-loved fashion items. Vinted recently opened Vinted Pro for all resale fashion businesses. Discover why and how professional resellers should sell on Vinted and how to list automatically by connecting your eshop to Vinted seamlessly with Oly.

Personal Seller, founded by Jeanne Dana and Léa Lévy, is one of the finest success stories in Parisian second-hand fashion. We have had the privilege of collaborating with their team for over a year now, supporting them in their rapid growth. You can explore their offerings on their website, at Galeries Lafayette Haussman and Champs-Elysées in Paris, and in this exclusive interview, you'll discover more about the behind-the-scenes of this remarkable entrepreneurial journey.

How does marketplace pricing work for resale businesses? What are the commission rates for professional sellers across major fashion marketplaces? What services are provided to resale businesses selling on marketplaces? Learn more about selling fees for pro resellers on Vestiaire Collective, Vinted, eBay, The Vintage Bar, Grailed, Joli Closet with Oly

Fashion resale, encompassing the buying and selling of pre-owned clothing and accessories, has surged in popularity, especially among younger consumers who prioritize sustainability and affordability. With insights from a McKinsey 2023 report revealing that 63% of consumers prioritize sustainability in their purchasing decisions, it's evident that resale is no longer a niche market but a mainstream trend reshaping consumption models. In this overview, we'll delve into the key trends, challenges and opportunities, driving the fashion resale industry. From analyzing consumer behavior to uncovering emerging market dynamics, Oly’s goal is to provide you with valuable insights that empower your success in this ever-evolving sector. 

Finding the right platform can make all the difference - at Oly, we believe that capitalizing on the traffic of marketplaces is key to grow a resale business. and eBay certainly stands out when it comes to giving visibility to your products to a worldwide customer base! But why stop at individual listings when you can have your own eBay store? In this exploration, we'll uncover how an eBay store can transform your reselling business, offering a dedicated space for your products, streamlined inventory management, and increasing your visibility. 

For professional fashion resellers, exploring different platforms is essential for maximizing sales and reaching a wider audience. One such platform that has garnered attention in the fashion resale community is Grailed. But is selling on Grailed truly worth it for professional resellers? Let's delve into the key aspects to consider.

Embark on a transformative journey into the heart of the fashion resale industry with our comprehensive guide – your roadmap to success in the dynamic world of pre-owned fashion. As the fashion landscape undergoes a sustainable revolution, entrepreneurs have a unique opportunity to thrive in the burgeoning resale market. 

In the dynamic world of fashion reselling, success isn't just about finding the perfect vintage piece —it's about ensuring those treasures are discoverable to the right audience. In today's digital age, mastering Search Engine Optimization (SEO) keywords is the key to improve visibility and driving sales for fashion resellers across various platforms like Poshmark, Vestiaire Collective, Vinted, The Vintage Bar, Libas, Her Age, Joli Closet and more.