The Oly reseller blog

Discover the story of Prime Luxury Outfit, a luxury consignment store based in Lebanon and Paris and offering luxury pre-owned fashion goods. Oly crosslisting tool helped PLO increase their online sales and gain international visibility.

Pricing pre-owned luxury items just right is key to making sales. Professional resellers need to know how to set prices effectively for different types of items, which requires different types of expertise to estimate their true value, which we know can be a tough task. In this guide we will break down the pricing process for luxury pre-owned items by category – assisting resellers in maximizing the value of their items for profitable resale while also advising on setting the fair price for buyers

As sustainability takes center stage in the fashion industry, particularly among younger consumers, the spotlight on the fashion resale industry has never been brighter. According to Statista's 2022 report, the global market value of secondhand and resale apparel already soared to $177 billion USD, with projections indicating a doubling in size by 2027, reaching a staggering $351 billion USD. With such exponential growth prospects for the secondhand fashion sector, there's no denying that now is the moment to embark on a resale business journey. In this article, we'll look at the reasons why launching an online resale business in 2024 holds a great potential for success.

Product listings serve as a digital storefront, attracting potential customers and driving sales. In this article, we'll explore the essential elements of creating high-quality listings that engage your audience and increase conversions. Quality listings not only showcase products effectively but also build trust and confidence in the seller. They are also very important when you cross-list and sell across multiple marketplaces. Indeed, comprehensive descriptions avoid disputes with buyers and canceled sales. 

Vinted stands out as one of the largest marketplaces on the European resale market, boasting a vast user base and an extensive selection of pre-loved fashion items. Vinted recently opened Vinted Pro for all resale fashion businesses. Discover why and how professional resellers should sell on Vinted and how to list automatically by connecting your eshop to Vinted seamlessly with Oly.

Personal Seller, founded by Jeanne Dana and Léa Lévy, is one of the finest success stories in Parisian second-hand fashion. We have had the privilege of collaborating with their team for over a year now, supporting them in their rapid growth. You can explore their offerings on their website, at Galeries Lafayette Haussman and Champs-Elysées in Paris, and in this exclusive interview, you'll discover more about the behind-the-scenes of this remarkable entrepreneurial journey.

How does marketplace pricing work for resale businesses? What are the commission rates for professional sellers across major fashion marketplaces? What services are provided to resale businesses selling on marketplaces? Learn more about selling fees for pro resellers on Vestiaire Collective, Vinted, eBay, The Vintage Bar, Grailed, Joli Closet with Oly

Fashion resale, encompassing the buying and selling of pre-owned clothing and accessories, has surged in popularity, especially among younger consumers who prioritize sustainability and affordability. With insights from a McKinsey 2023 report revealing that 63% of consumers prioritize sustainability in their purchasing decisions, it's evident that resale is no longer a niche market but a mainstream trend reshaping consumption models. In this overview, we'll delve into the key trends, challenges and opportunities, driving the fashion resale industry. From analyzing consumer behavior to uncovering emerging market dynamics, Oly’s goal is to provide you with valuable insights that empower your success in this ever-evolving sector. 

Finding the right platform can make all the difference - at Oly, we believe that capitalizing on the traffic of marketplaces is key to grow a resale business. and eBay certainly stands out when it comes to giving visibility to your products to a worldwide customer base! But why stop at individual listings when you can have your own eBay store? In this exploration, we'll uncover how an eBay store can transform your reselling business, offering a dedicated space for your products, streamlined inventory management, and increasing your visibility. 

For professional fashion resellers, exploring different platforms is essential for maximizing sales and reaching a wider audience. One such platform that has garnered attention in the fashion resale community is Grailed. But is selling on Grailed truly worth it for professional resellers? Let's delve into the key aspects to consider.

Embark on a transformative journey into the heart of the fashion resale industry with our comprehensive guide – your roadmap to success in the dynamic world of pre-owned fashion. As the fashion landscape undergoes a sustainable revolution, entrepreneurs have a unique opportunity to thrive in the burgeoning resale market. 

In the dynamic world of fashion reselling, success isn't just about finding the perfect vintage piece —it's about ensuring those treasures are discoverable to the right audience. In today's digital age, mastering Search Engine Optimization (SEO) keywords is the key to improve visibility and driving sales for fashion resellers across various platforms like Poshmark, Vestiaire Collective, Vinted, The Vintage Bar, Libas, Her Age, Joli Closet and more. 

Choosing the appropriate platform can greatly influence the success of fashion resellers aiming to open their own e-shop and enhance their professionalism within the resale industry. Among the various options available, some platforms stand out: Shopify, WooCommerce, Prestashop, Magento and Bigcommerce. All of them suit a fashion reselling business but each of them offers distinct features and functionalities tailored to varying business needs. Let's delve into a comparative analysis to determine which platform is best suited for fashion professional resellers.

Emerging from its roots in Chicago, NARTS has evolved into a global influencer in resale education, steadfast in its mission to empower resellers, cultivate community, and shape the trajectory of fashion resale. Through its various initiatives and its strong engagement to empowered fashion resellers NARTS hope to inspire European organizations to adopt similar initiatives as theirs within the resale market: "We are very excited to let all our resellers know about the work of NARTS and inspire European organizations to do the same.", concludes Adele Meyer. Indeed, NARTS can serve as a great inspiration for European resellers and resale markets, by showcasing the strength and opportunities we can create from a shared passion…secondhand fashion !

As we step into the new year, the e-commerce landscape continues to evolve at a rapid pace, driven by technological advancements and changing consumer behaviors. In 2024, several trends are set to shape the e-commerce industry for secondhand fashion, influencing how resale businesses, such as consignment shop, operate and how consumers shop. In this article, we are going to explore some of the key trends that will dominate the e-commerce space this year.

Strategic investments in essential e-commerce tools, from listing optimization and competitive pricing to streamlined operations and effective marketing, are key for reselling businesses to thrive in the dynamic online landscape. Especially, by leveraging automation and user-friendly platforms like Oly, resellers can enhance efficiency, productivity, and ultimately, position themselves for sustained success in the competitive e-commerce market.

Managing a reselling business involves a significant time investment in listing product items.. When this task is extrapolated across an entire product catalog, it translates into several hours of work each week. Fortunately, Oly offers a solution by automating the simultaneous publication of your products on multiple platforms, streamlining the time-consuming listing process.

In this exclusive interview, we had the privilege of speaking with Chloé, the founder, delving into the behind-the-scenes of her business to reveal the inspirations, challenges, and aspirations driving her commitment to circular fashion. She also shares the advantages of collaborating with Oly, offering insights into the benefits of multichannel selling and automated management of listings on marketplaces.

Vestiaire Collective has established itself as a leading destination for those seeking to indulge in the world of secondhand luxury fashion. Since its creation in 2009, the French platform has been a haven for fashion enthusiasts, offering a curated selection of high-quality, pre-loved designer clothing, accessories, and more. Moreover, the platform has recently acquired its American counterpart, Tradesy, thereby providing its extensive base of 23 million users with a gateway to the U.S. secondhand market.For professional fashion resellers, consignment business owners, or vintage dealers, selling on Vestiaire Collective is essential to expand your audience and boost sales. In this article, we will share some valuable insights to help you succeed in your reselling activity on Vestiaire Collective.

Authentication and traceability pose considerable challenges within the pre-owned luxury market. As an owner of a resale business, it's probable that you have implemented a rigorous authentication process in your consignment store. Secondhand platforms typically offer expert authentication services, but the specific nature of these services can vary significantly. Authentication can be executed by dedicated physical teams of experts or via digital software solutions. Additionally, it's crucial to note that the authentication process may come with additional fees for customers, which, as fashion resellers, we strongly recommend you consider when evaluating the marketplaces to cross-list your items on. Authentication is often one of the key reasons why consumers shop on marketplaces, when they trust their expertise. Let's now delve deeper into the diverse authentication services offered across various secondhand fashion platforms

In today’s digital age, it's crucial for professional resellers to broaden their presence in the second-hand market by tapping into various sales channels. However, the process can be time-consuming, potentially hindering the growth of your business. Fear not, though, because that's where Oly steps in—a digital service designed to effortlessly harness the benefits of cross-selling for professional resellers.

Here's an excerpt from the Oly founders' interview conducted by Her Age, the luxury resale marketplace that leverages blockchain technology to provide transparency and trust to buyers. Oly’s team had a wonderful time engaging with Her Age and discussing various aspects of our entrepreneurship journey and how Oly Platform is helping the resale ecosystem to become more established in the resale industry.

We had the pleasure of discussing with Paolo Khayat, CEO and co-founder of Libas, a Dubai-based resale marketplace, the go-to platform for shopping second-hand luxury fashion in the Middle East and North Africa. Libas has chosen to partner with Oly to provide exclusive access to the Arab resale market for the top European fashion resellers we work with; thus contributing to globalizing the passion for second-hand fashion and the concern for a circular economy. Go through this article to find out more about Libas' journey and its vision for the future of the resale industry.

As a professional reseller, you understand that success hinges on your ability to find the best platforms to expand your clientele and maximize your profits. With more than 200 000 products and around 756 600 visits per month, Rebelle stands out for luxury fashion resellers. In this article, we will explore how this platform can become a crucial asset to grow your business.

Joli Closet, is a platform that caters to resellers, professional and private, offering a unique approach to selling pre-owned luxury fashion. As professional resellers, here is why you should consider Joli Closet as a go-to marketplace. List your products automatically on Joli Closet with Oly!

In the realm of haute couture, one name stands out as a pioneer who defied societal barriers and redefined elegance through her exquisite designs. Ann Lowe, an African American fashion designer, broke through racial and gender barriers to become one of the most celebrated couturiers of her time. Her exceptional craftsmanship and artistic vision left an indelible mark on the fashion industry, making her a trailblazer and an inspiration for generations to come.

On the luxury second-hand market, handbags hold a prominent position and represent a significant share of resold products. Iconic bags, current trends, and limited editions cater to a wide range of tastes. Beyond acquiring designer pieces at a more affordable price, certain handbags have become iconic and are considered collector's items. People actively seek these iconic models in the second-hand market due to their sentimental and historical value, in addition to their prestige. In this new article, we will list the most selling handbags on various second-hand websites such as Vestiaire Collective, Rebelle, The Vintage Bar, and Yoox Net-a-Porter.

We're delighted to announce the release of our Marketplace Guide! We know that some essential information about professional resellers is still lacking on second-hand fashion platforms. That's why the Oly team decided to create its own guide to make up for this lack of info. From now on, fashion professionals will be able to understand everything about their favorite second-hand fashion platforms and their respective sales conditions. Our guide covers the following marketplaces: Vestiaire Collective, Rebelle, The Vintage Bar, YOOX Net-A-Porter, Joli Closet.

With almost 1000 new items every month and a growing community of 200 000 members, The Vintage Bar represents a lucrative opportunity for pro resellers to tap into the thriving vintage market. Its diverse inventory, quality assurance, community-building initiatives, and online integration, The Vintage Bar offers a compelling proposition for those seeking to expand their vintage reselling business. By partnering with this renowned destination, pro resellers can unlock new avenues for growth, connect with an international community, and take their businesses to new heights in the world of vintage reselling.

The second-hand market has soared in popularity, offering fashion enthusiasts a treasure trove of exquisite vintage pieces and their near-perfect replicas. As the boundaries blur between authenticity and imitation, discerning the genuine from the counterfeit becomes an intricate puzzle, particularly when authentication certificates have regrettably slipped through the hands of their original owners. For vintage resellers, a certificate of authentication remains an indispensable tool for establishing credibility and trust between sellers and customers.

Expanding your boutique's reach to multiple resale marketplaces is a great way to increase your sales and reach new customers. With Oly platform, connecting your Shopify or WooCommerce boutique to marketplaces like Vestiaire Collective and Rebelle is easy and hassle-free. Here are a few steps you need to follow.

In today's digital era, having an online presence is crucial for resale fashion businesses of all sizes. Creating your e-shop allows you to reach a global audience, increase your brand visibility, and tap into the vast potential of e-commerce. However, starting an e-shop can be overwhelming if you're unsure of where to begin. In this article, we will guide you through the essential first steps and provide valuable tips to help you set up your e-shop for success.

Multi-channel selling can provide numerous benefits for resale businesses, including expansion of the customer base, increased brand visibility, diversification of revenue, improved customer experience, better data analytics, competitive advantage, and cost-effectiveness. By leveraging these benefits thanks to tools like Oly platform, resale businesses can grow and succeed in today's competitive digital marketplace.

How can one determine the optimal price of a Dior bag without spending hours browsing through the pages of Vestiaire Collective, Rebelle, or other resale marketplaces? Our answer: Technology with Oly and Fantum Research!

As a professional fashion reseller, it is important to have a wide reach to potential customers. One of the ways to achieve this is by crossposting your catalog on multiple secondhand marketplaces. And Oly can help!

Vestiaire Collective, Rebelle, The Vintage Bar...: a list of the largest platforms in Europe where luxury fashion professionals can sell their products.

Vestiaire Collective, Rebelle, Joli Closet, etc. are all opportunities for a professional second-hand fashion reseller to expand its potential customer base and multiply sales exponentially. How can you capitalise on these different sales channels to increase your revenues, but without wasting time?