In the fast-paced world of secondhand fashion, your words carry just as much weight as the product itself. A listing isn't simply a rundown of details—it's your opportunity to capture attention, ignite interest, and convince buyers that this is the piece they've been looking for.
And often, it comes down to the words you use.
From the color of the garment to the texture of the fabric, small details have the power to transform your listings. This post dives into why color and material keywords are more than just descriptors; they are conversion tools. Whether you're reselling a rare Bottega Veneta pouch or a vintage Saint Laurent blazer, here's how to turn simple titles and descriptions into compelling, high-converting copy.
Why Color and Material Descriptions Matter
Let’s be honest: “black bag” doesn’t sell. But “jet-black lambskin shoulder bag with a structured silhouette”? That paints a picture.
Buyers aren’t just skimming for facts, they’re looking for something to believe in. They want to imagine how the item will feel, how it will fit into their wardrobe, or how it will make them look. When you use evocative, sensory-rich language, you tap into that imagination and make your listing instantly more memorable.
Moreover, marketplaces like Vestiaire Collective, Grailed, and The RealReal rely on keyword matching for visibility. Strong descriptors help you show up in search filters, while also standing out once you’re there.
Color Keywords That Pop
Color may seem like a basic detail, but the way you describe it makes a difference. Avoid generic words when you can swap in specific, mood-evoking ones.
Here’s a simple breakdown:
Instead of “green,” try: emerald, forest, sage, olive, pistachio, seafoam
Instead of “blue,” try: navy, midnight, cobalt, powder blue, indigo, denim wash
Instead of “red,” try: scarlet, burgundy, wine, cherry, crimson, rust
Instead of “white,” try: ivory, cream, eggshell, chalk, pearl
Buyers are often searching with these color keywords in mind, especially for wedding outfits, seasonal trends, or matching existing wardrobe pieces. Matching the right shade not only improves searchability but also gives your listing a more elevated, luxury feel.
Material & Texture Terms That Sell
Materials communicate quality. And quality is what justifies resale prices.
Words like “cotton” or “leather” tell the buyer what something is. But words like “buttery soft lambskin” or “structured cotton poplin” tell them how it feels and why it matters.
Here are some tried-and-tested descriptors to mix into your listings:
Leather: buttery soft lambskin, grainy calfskin, pebbled leather, glazed finish, patent sheen
Wool: chunky knit, brushed mohair, fine merino, textured boucle, felted wool
Silk: liquid silk, matte crepe, washed silk, sandwashed, silk chiffon
Denim: raw denim, vintage wash, distressed, selvedge, faded indigo
Cotton: crisp poplin, breathable gauze, soft brushed cotton, structured twill, ribbed jersey
If an item feels especially luxurious, say so. Even affordable brands can feel elevated when described right. And if you’re listing vintage or pre-loved designer pieces, it’s even more crucial to highlight craftsmanship and touch.
However, there is a fine line between compelling and corny. Avoid vague superlatives like “amazing” or “perfect for everything.” Instead, use clear, grounded language that still feels emotive. Buyers don’t need hard sells. They need clarity and confidence. Let the quality speak through your words.
The right keywords don’t just describe an item, they give it life. In a marketplace full of listings, you need more than just a brand name to stand out. With thoughtful, sensory-rich language that reflects color and texture, your products not only become more searchable, they become more desirable.
Whether you’re writing one listing or cross-posting to five platforms, remember: luxury starts with how you present it.
