As a professional fashion reseller, it is important to have a wide reach to potential customers. One of the ways to achieve this is by crossposting your catalog on multiple secondhand marketplaces. In this blog post, we will discuss why multi-listing is a must for secondhand fashion businesses, and how it can help you boost your sales and grow your online business.
Vestiaire Collective, Rebelle, Joli Closet, Etsy, The Vintage Bar… Why choose when you can have them all?!
Crossposting your catalog on multiple secondhand marketplaces increases your exposure to potential customers. Different marketplaces have different audiences and algorithms that determine which items are shown to users. By listing on different marketplaces, you increase the likelihood of your items being seen by a larger audience. This leads to increased visibility, which in turn increases the chances of making a sale.
For example, let's say you have a vintage Chanel bag that you want to sell. By listing it on just one marketplace, you are limiting your potential audience to only the users of that specific platform. However, if you were to list it on multiple marketplaces, you would be exposing it to a much larger audience, increasing the chances of finding the right buyer.
Moreover, your name will be visible to consumers on all of your product pages, making it easy for them to search for you online and access your website or Instagram page directly.
Multi-listing on marketplaces can also help you reach niche audiences or new markets. Some marketplaces are known for catering to specific demographics or styles. By listing your items on these marketplaces, you can tap into these niche audiences and increase your chances of selling your items. This is especially important if you specialize in a specific type of fashion or brand.
For example, if you specialize in vintage fashion, Etsy is a good platform to consider, particularly if you sell vintage luxury jewelry. Popular items such as Chanel long necklaces, Dior bracelets, Saint Laurent and Christian Lacroix earrings sell quickly on Etsy. The platform targets American and Asian customers who are searching for vintage high-end pieces from Europe.
Another example in Europe is Rebelle, a German resale marketplace which is very popular in Northern Europe. Its target customers are looking for quality and contemporary secondhand luxury pieces.
Multi-listing widens your potential customer base and increases your chances of making a sale.
By crossposting on multiple marketplaces, you are also diversifying your revenue streams. This means that if one marketplace experiences a slowdown or a change in policies that affect your sales, you still have other marketplaces to rely on. This is especially important in the unpredictable world of fashion reselling, where trends and consumer behavior can change quickly.
For instance, let's say you primarily sell on one marketplace and that platform decides to increase their fees, making it less profitable for you to sell there. If you had crossposted your items on other marketplaces, you would still be able to make sales and maintain your revenue stream.
Crossposting on multiple marketplaces also gives you better pricing control. Different marketplaces have different fee structures, so you can adjust your prices accordingly to maximize your profits. Additionally, some marketplaces have more competitive pricing than others. By crossposting, you can take advantage of the pricing differences to offer your items at a more competitive price while still making a profit.
For instance, let's say you have a designer dress that you want to sell for $200. If you were to sell it on a marketplace with a high commission rate, you would have to increase your price to cover the fees. However, if you were to sell it on a marketplace with a lower commission rate, you could sell it for a lower price while still making the same profit.
If you're interested in cross-listing your products on multiple sales channels, you might be wondering how to get started. In average, we know that it takes 5 minutes to list a product on one platform, so it means dozens of hours a week publishing and editing your listings and inventory. But multi-listing on several marketplaces doesn't mean multiplying the effort, if you use a cross-listing tool such as Oly!
Oly can help you save time and grow your sales in several ways. Oly technology automates the process of posting your listings to multiple sites, eliminating the need to do it manually. You only need to publish your products once, and Oly does the job of sending all information to the fashion resale marketplaces you want to sell on. We connect automatically your website (Shopify, WooCommerce for Wordpress...) to Vestiaire Collective, Rebelle, Joli Closet, The Vintage Bar, and more resale marketplaces.
Our user-friendly platform not only speeds up the process, but also populates the different fields required by marketplaces, based on the available input information. As easy as it seems!
In conclusion, crossposting your catalog on multiple secondhand marketplaces is important for professional fashion resellers. It increases exposure, diversifies revenue streams, and gives you better pricing control. By crossposting, you are able to reach a wider audience and maximize your profits. So, if you haven't already, consider multi-listing your catalog on multiple secondhand marketplaces to take your fashion reselling business to the next level. Oly is the tool which will make it so easy and quick!
Remember, it's always a good idea to experiment with different marketplaces and find the ones that work best for you. By doing so, you'll be able to find new customers, increase your revenue, and grow your business.