Tips and tricks: The essential E-commerce tools to grow your reselling business

January 16, 2024

In the ever-changing world of e-commerce, the key to growing your reselling business is to invest in essential tools wisely. Embracing automation and user-friendly software not only simplifies your journey but also amps up efficiency and productivity, making your business thrive. Let's delve into some practical tips and easy-to-use tools that can help take your reselling activity to the next level.

Listing Tools : Boosting Visibility and Sales for Every Product

Regardless of the products you're offering or the platforms you use for selling them, it's essential to optimize your listings to increase visibility and stimulate sales. Let's delve into tools that improve various aspects of your product listings: 

The best softwares for professional pictures : PhotoRoom, Adobe Suit & Canva

Renowned for background removal, PhotoRoom emerges as a photo-editing software with advanced editing tools, some of which are available for free. For users seeking more advanced features, the Adobe suite, including Photoshop and Lightroom, proves to be a valuable investment in picture software. Otherwise, to avoid the complexity of Photoshop Canva has a simplified design process ideal to create customizable images and templates. By delivering SEO-optimized images, these softwares enhances the visual allure of your pictures, which is paramount for e-commerce sellers, and plays a precious role at boosting your conversion rates – encouraging viewers to click on product pictures and subsequently redirecting them to your website. 

Canva image editing software design presentation free

Mastering item description with Open AI, Chat GPT 

A relevant item description is crucial for effective SEO optimization. When potential customers search for a vintage item, they employ specific and relevant keywords - these keywords must be incorporated into your item description to enhance the likelihood of your listing appearing on the first page of search results, thereby increasing your product visibility among similar offerings from competitors. 

With OpenAI's ChatGPT, making awesome product descriptions is easy. This smart tool uses AI and existing textual resources registered in navigators database, to help you write descriptions that really connect with your audience. It's simple and makes the writing process a breeze, so you can create descriptions that resonate well with your customers in no time. 

Use shopbots to set competitive prices : Google Shopping

When it comes to standing out in marketplaces, an optimal pricing is key. As professional resellers, investing time in scrutinizing similar ads on various marketplaces can be worthwhile, but it can also be time-consuming. While there are several pricing comparators online, not all of them cater specifically to fashion or luxury items.

For a comprehensive approach, our preferred tools involve using Google Shopping. Simply input the name of your item and assess the diverse pricing offered across various secondhand platforms. 

Gooogle Shopping

Productivity Tools: Streamlining E-commerce Operations

Oly Platform, the digital service streamlining the process of listing your products and updating inventory 

E-commerce involves a multitude of tasks, from listing to inventory management, two time-intensive tasks hinder resellers' ability to concentrate on what truly matters – sourcing exceptional pieces to breathe new life into them.

Oly stands out as a transformative digital solution for fashion resellers! Through its advanced technology, Oly revolutionizes the game by automating the product listing and inventory updating processes. Beyond that, Oly also offers a cross-listing service, allowing resellers to effortlessly upload their product catalog to some of the most well-known second-hand platforms they collaborate with, including Vestiaire Collective, The Vintage Bar, Minto, Joli Closet, Rebelle. This streamlining of time-consuming tasks liberates valuable time for resellers, enabling them to refocus on their core strengths and genuine contributions – discovering exceptional vintage fashion pieces. 

Oly platform digital tool to automatize product listing and inventory updates for fashion resellers

Marketing Tools: Expanding Reach and Customer Base

Marketing plays a pivotal role in business expansion. The following tools are essential for expanding your reach and connecting with your target audience:

Social Media Ads (Facebook, TikTok, Instagram)

Utilize ad campaigns on social media platforms like Facebook, TikTok, or Instagram to reach new customers. These relatively inexpensive campaigns allow you to establish a budget and target a specific audience. 

Google Ads & Google Analytics

Formerly known as Google AdWords, Google Ads helps create campaigns that drive more customers to your storefront. Target specific audiences based on various factors and pay only for actual results. To follow your website traffic For advanced analytics, set up Google Analytics on your website. It covers precious use as a reseller like tracking, user behavior, views, conversion events, session times, bounce rates, and more. Create reports to gain insights for expansion and growth. Finally, Google Trends might be useful for your business especially if you manage a blog page - Google Trends look at your article visibility on the internet by tracking how many time your article has been research in Google navigator. You can then draw a global analysis of your website attractivity and adjust your marketing strategy.

Les 4 principales formes de publicité sur les réseaux sociaux - 99designs


In conclusion, strategic investments in essential e-commerce tools, from listing optimization and competitive pricing to streamlined operations and effective marketing, are key for reselling businesses to thrive in the dynamic online landscape. Especially, by leveraging automation and user-friendly platforms like Oly, resellers can enhance efficiency, productivity, and ultimately, position themselves for sustained success in the competitive e-commerce market.

Save time. Increase your sales.
If you are a professional fashion reseller and looking for a solution to manage your online inventory automatically on all your sales channels, become one of our users!
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