If you’ve ever wondered which vintage brands actually sell, and not just sit in your inventory gathering digital dust, you are not alone. With so many names in the game and a fast-moving resale market, it can feel overwhelming to know where to invest your time and capital. But the truth is, not all vintage brands are created equal. Some have cult followings and fly off the shelves, while others require a little more effort to market and move.
In this guide, we will walk through the best-performing vintage brands, the kind that consistently attract clicks, saves, and, most importantly, sales. Whether you’re just starting out or looking to refine your sourcing strategy, consider this your cheat sheet to selling smarter, not harder.
There’s no getting around it, Chanel sells. Vintage flap bags, silk scarves, and logo-heavy jewelry continue to command strong resale prices, often appreciating over time. Even well-worn items are coveted for their legacy and craftsmanship.
Top Sellers: Lambskin bags, CC earrings, logo belts, tweed jackets
Best Platforms: Vestiaire Collective, The Vintage Bar, 1stDibs
Not all Levi’s are equal, but true vintage pairs, especially 501s from the ‘80s and earlier, are always in demand. People are after the fit, the quality of the denim, and the nostalgia. Bonus points if you can identify the era by the tag (redline selvedge? Even better).
Top Sellers: 501s, trucker jackets, high-rise shorts
Best Platforms: Depop, Grailed, eBay
Gaultier is having a major moment—again.
Vintage JPG pieces are beloved for their edgy silhouettes, mesh prints, and avant-garde appeal. If your audience loves statement dressing, this is a goldmine. Pieces from the '90s and early 2000s, especially those with tattoo prints or corsetry, are lightning-fast movers.
Top Sellers: Mesh tops, bustiers, sailor knits, cyber prints
Best Platforms: Grailed, The RealReal, curated IG vintage shops
With her punk roots and subversive aesthetic, Vivienne Westwood is a darling in the vintage space. Her orb logo, especially on bags and jewelry, remains highly coveted. Since her passing, demand has only surged, making vintage Westwood pieces not just stylish, but increasingly rare.
Top Sellers: Orb necklaces, corset tops, plaid blazers
Best Platforms: Depop, Vinted, The Vintage Bar
Vintage Prada, especially nylon from the late ‘90s and early 2000s, fits right into today’s ‘clean girl meets techwear’ aesthetic. Minimal, functional, and chic, these pieces are easy to style and resell, often at a great markup.
Top Sellers: Nylon shoulder bags, logo tanks, square-toe loafers
Best Platforms: Vestiaire Collective, Vinted, Joli Closet
Phoebe Philo’s Celine era is still hot property. Think tailored minimalism, leather goods, and refined silhouettes that appeal to lovers of timeless, understated fashion.
Philo-era bags and ready-to-wear often come with a loyal audience who know what they’re looking for.
Top Sellers: Box bags, silk shirts, minimal sandals
Best Platforms: Vestiaire Collective, The RealReal
From pleats to structural design, vintage Issey Miyake is wearable art. His Pleats Please and Homme Plissé lines are especially popular, with modern buyers appreciating the innovation and comfort in equal measure.
Top Sellers: Pleats Please tops, sculptural coats, origami-like skirts
Best Platforms: Grailed, 1stDibs, curated vintage websites
With the Y2K revival in full swing, Thierry Mugler’s dramatic tailoring and architectural fits are enjoying the spotlight. Think strong shoulders, cinched waists, and unapologetic glamour. These pieces are eye-catching and photograph so well—which helps with resale appeal.
Top Sellers: Blazers, corset tops, bodycon dresses
Best Platforms: Depop, Instagram vintage accounts, The Vintage Bar
Galliano-era Dior is like fashion candy, playful, provocative, and very collectible. Saddle bags, newspaper prints, and bold logos are selling for sky-high prices as the fashion world reembraces maximalism. If you find one, grab it.
Top Sellers: Saddle bags, logo tanks, monogram items
Best Platforms: The RealReal, Vestiaire Collective, curated vintage pop-ups
Vintage Alaïa isn’t always the loudest in the room, but it sells steadily and at strong prices. Known for sculpted knitwear and body-conscious dresses, these pieces appeal to buyers who understand craftsmanship and are willing to invest in something special.
Top Sellers: Knit dresses, waist belts, laser-cut leather
Best Platforms: 1stDibs, The RealReal, Joli Closet
There’s no shortage of vintage brands out there, but when it comes to resale performance, it’s about curation. Look for brands with a loyal fanbase, iconic pieces, and styles that align with today’s fashion cycles. Keep your listings clean, your photos sharp, and your descriptions SEO-friendly. The right brands will sell themselves, your job is just to present them well.
And remember: trends may shift, but great design never goes out of style.
Interested in maximising your sales?
