Selling on resale platforms is more than just uploading a pretty picture and calling it a day. If you're here to move inventory, attract the right buyers, and grow your business sustainably, you need to speak the language of search, also known as, SEO.
Whether you're listing a vintage Dior trench or a pair of cult-favorite Margiela Tabi boots, your title and description are not just fluff they’re how people find you.
Done right, they’re your secret weapon for turning browsers into buyers.
Let’s break it down and get you set up for success.
Why SEO Even Matters in Fashion Resale
On platforms like Vestiaire Collective, Depop, Grailed, and even Vinted, your listing is competing with thousands of similar items. Most buyers aren’t scrolling endlessly, they are typing in what they want.
Think “Chanel classic flap black caviar gold hardware” or “Y2K low rise Miss Sixty jeans.”
If your title doesn’t match what they’re searching, you might as well be invisible.
That’s where SEO (Search Engine Optimization) comes in. By weaving in the right keywords, you're aligning your product with what buyers are actively looking for.
More visibility = more clicks = more sales.
Crafting a Killer Title: Make Every Word Count
Your title is the first thing a buyer sees and it also happens to be what platforms prioritize when indexing search results. Think of it like a mini headline for your product.
Here’s a structure that works:
[Brand] [Item Type] - [Material/Color] - [Key Features/Style Name]
Examples:
Tips 💡
The Power of Keyword-Driven Descriptions
Once your title grabs attention, your description does the rest of the selling. But beyond just describing the item, it should echo your title keywords and give Google (and resale platform search engines) more context to work with.
Think of your description as a friendly, informative sales pitch. It should answer the buyer’s questions before they have to ask.
Here’s a flow that works:
Example Description:
Beautiful and timeless Chanel Classic Flap Bag in black caviar leather with gold hardware. Medium size, purchased in Paris boutique in 2021. The caviar leather is durable with a pebbled texture, perfect for everyday wear. Light signs of use on interior; corners and chain are pristine.
Comes with original dust bag and authenticity card. A true wardrobe investment piece that never goes out of style.
Keywords to Consider Including
Here’s a cheat sheet of keywords buyers often search for:
Don’t keyword-stuff—but if it’s relevant, include it. If you’re selling a black satin slip dress, say so clearly. Don't just call it “gorgeous evening piece.
Bonus: SEO Tips for Vintage & Rare Items
If your item is vintage or obscure, don’t be afraid to go long-tail with your keywords. Think about how a niche buyer would search.
Examples:
Even if the audience is smaller, they are more likely to convert. Rare pieces don’t need to appeal to everyone—they just need to reach the right buyer.
Think Like a Buyer, Write Like a Seller
If you want to boost your sales on resale marketplaces, stop treating your title and description as afterthoughts. They are not just for aesthetics; they are how people find you. By leading with clear, keyword-rich titles and helpful, honest descriptions, you’ll not only show up in more searches, but you will build trust, reduce buyer questions, and close sales faster.
Don’t forget to check us out, we promise we’ll make your life easier. Whether you're writing listings, managing inventory, or scaling up, we’re here to support your resale hustle.
