For fashion resellers, the choice you make when looking at Vinted vs. eBay can shape your entire reselling strategy.
Both marketplaces have massive audiences, strong brand recognition, and different strengths depending on what you sell, but without a good understanding of them, you won’t be able to make the most of the vintage products that you source.
Understanding the differences helps you decide where to focus your time and whether a multi-platform approach gives you the best return.
Here’s a clear breakdown of how reselling on Vinted vs eBay compares, and where a cross-posting tool like Oly can make all the difference.
Vinted, founded in 2008, has grown rapidly in recent years. It has fought off similar competitors thanks to its easy listing process, zero selling fees, and marketplace built specifically for secondhand fashion.
Buyers on Vinted tend to browse casually, looking for affordable pieces and an easy entry point to sustainable fashion. Pricing is straightforward, and because Vinted doesn’t charge the seller, it’s easier to offer competitive prices without losing margin.
However, there are challenges. Vinted’s search algorithm isn’t always predictable, and engagement can fluctuate. Some sellers also find that listings need more frequent refreshing to stay visible.
eBay remains one of the world’s largest marketplaces, with millions of active shoppers searching daily.
With a global audience and advanced search filters, eBay offers excellent visibility if you know how to use it. However, the platform does include fees—final value fees, optional promoted listings, and payment processing charges. These can eat into margins if they’re not factored into pricing.
Another key difference is buyer behaviour. eBay shoppers often compare sold data, look for authentication signals, and expect thorough descriptions. Listings generally require more detail, particularly for higher-value items.
The honest answer is that most successful resellers use both. Vinted offers speed, and eBay offers higher selling potential, meaning that you reach a broader audience. The difficulty is that manually maintaining listings on two marketplaces takes time and increases the risk of double-selling.
That’s where Oly comes in.
Oly is designed for fashion resellers who want the advantages of Vinted AND eBay without doubling their workload.
With Oly, you can:
Instead of guessing which platform might work best for each item, Oly lets you place your stock in front of the widest possible audience.
If your focus is quick sales and casual buyers, Vinted is a strong choice. If you’re targeting higher-value items or niche buyers, eBay offers reach and data-driven pricing that few other marketplaces can compete with.
For most resellers, the winning strategy is multi-platform selling, supported by a tool that keeps everything organised and efficient.
Reselling is a time-consuming venture that can require your undivided attention. With Oly, resellers can stop choosing between Vinted and eBay, and start growing across both.
Yes. Both platforms allow multi-platform selling as long as your items are accurately described and removed quickly once sold. Oly helps automate this so you avoid double-selling.
Vinted has no seller fees, which improves margin on lower-value items. eBay often achieves higher selling prices, especially for premium or vintage pieces. Many resellers find the best results by using both.
