When it comes to selling luxury items online whether it’s on Vestiaire Collective, Vinted or eBay,pricing is everything. Set your price too high, and your Chanel bag sits unsold for months. Price it too low, and you risk losing hundreds of euros in profit.
The key is finding that sweet spot: a price that attracts buyers quickly while ensuring you get the value your item deserves. Here’s how to avoid underpricing or overpricing, with proven strategies for success.
Not all luxury items hold value equally. Some brands and models appreciate, while others depreciate faster.
Example: A Chanel Classic Flap often resells at 90–120% of retail (or more), while a Burberry trench might resell at 40–60% of retail.
Know your brand’s resale curve before setting your price.
The Pitfall: Sellers often pick a number at random or stick too closely to retail price.
The Fix:
Example: A Louis Vuitton Speedy 30 in monogram canvas may sell anywhere from €500–€800, depending on condition and included accessories.
Condition can make or break resale value. Buyers pay a premium for near-new items but expect significant discounts for wear.
Be transparent: Photograph flaws clearly and mention them in your description. Hidden damage will only result in returns.
Fashion resale follows cycles:
Strategy: If you want a quick sale, price slightly lower than competitors. If you can wait, list higher during peak season.
Marketplaces like Vestiaire and Vinted encourage offers. Buyers expect to negotiate.
Example: If you want at least €600 for a bag, list it at €680–700.
It’s natural to feel attached to a luxury piece you invested in. But buyers don’t share that emotional value.
Cross-listing across platforms increases visibility but also creates risks of inconsistent pricing. A buyer who sees your item for €500 on Vinted and €600 on Vestiaire will lose trust.
Solution: Use digital inventory tools like OLY to sync listings, track prices, and adjust consistently across all platforms.
Correctly pricing your luxury items is about balancing speed, profit, and trust.
By researching comparable sales, factoring in condition, adjusting for seasonality, and leaving room for negotiation, you’ll position your item to sell quickly without sacrificing value.
And with tools like OLY to streamline cross-listing and pricing consistency, you can focus less on admin work and more on growing your resale business sustainably.
Because in luxury resale, the right price doesn’t just sell an item—it builds your reputation as a seller and buyers trust.
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