Data-Backed Decisions: Knowing When to Mark Down or Hold

One of the trickiest calls a vintage seller can make is deciding whether to reduce a price or hold firm. Mark down too soon, and you cut into profit unnecessarily. Hold too long, and you risk tying up capital in pieces that won’t move.

The most successful sellers make this decision based on data, not guesswork. Here’s how to know when it’s time to discount — and when to wait it out.

1. Track Days on Market for Each Category

Different items sell at different speeds.

• Chanel jewelry might sell in under 10 days, while Hermès scarves take 30–45 days.
  
  
• If your listing is approaching double the average days-to-sell for that category, it may be time to mark down.
  
  

2. Monitor Engagement, Not Just Time

A piece can be listed for weeks but still attract interest — saves, likes, or direct messages.

• If engagement is high but no one has purchased, it could be a sign your price is close but just slightly too high.
  
  
• If engagement is low, a markdown might help get it back into search results.
  
  

3. Factor in Seasonality

Timing matters in vintage resale.

• Evening bags may move fastest before the holiday season.
  
  
• Lightweight dresses might peak in spring/summer.
  
  

If you’re out of season, holding until the right time can be better than discounting.

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4. Look at Your Cash Flow Needs

Sometimes the decision isn’t about the piece itself but about freeing up cash for faster-moving stock. If a markdown lets you reinvest into inventory that turns quicker, it might make financial sense.

5. Use a Structured Markdown Schedule

Avoid making ad hoc pricing decisions.

• First review after 30 days on the market.
  
  
• Second review at 60 days if unsold.
  
  
• Final review at 90 days before deciding to keep, mark down further, or remove from listing.
  
  

This keeps decisions consistent and less emotional.

Knowing when to discount — and when to hold — can make the difference between a profitable sale and a lost opportunity. Data on sales velocity, engagement, and seasonality gives sellers the confidence to price strategically.

Many sellers use Oly to track average days-to-sell, engagement metrics, and seasonal performance by category — making price decisions based on evidence rather than instinct.

https://www.oly-platform.com/

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